The Korn Group


latest blog posts by Neer Korn

  • The core issue Coles & Woolworths home brands neglected

    • July 13, 2016
    • Neer Korn

    For many decades Home brands had a clear story to tell. Its packaging, or more accurately lack there-of, is what it stood for. Black & gold, red & white, black & white all meant they were a much cheaper alternative to branded products. The assumption was that these products were cheap because money was not spent on fancy graphics, pictures and colour with the savings delivered to consumers. This made sense, especially for staples like sugar, salt and flour say, where quality differentiation was a non-issue.

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  • How conservative are Australian voters?

    • June 9, 2016
    • Neer Korn

    On a number of key issues both leaders of our major parties and their colleagues insist on some policies that are far more conservative than the population would like.

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