The Korn Group


latest blog posts by Neer Korn

  • MAFS could have been great television

    • April 9, 2019
    • Neer Korn

    There’s no question that MAFS, with ratings wins and a proliferation of social media comments, has been a prominent topic around the water-cooler (if we still congregated around water coolers). With such intense interest the producers could have taken the show in one of two directions, as an informative and positive show about modern love and navigating issues most people have encountered in one relationship or another. Or, as they did with gusto, choose the low road and appeal to the audience’s worst instincts.

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  • Millennials are challenging employees – get used to it

    • March 6, 2019
    • Neer Korn

    The CEO of the Muffin Break, Natalie Brennan, recently came under fire for complaining about young employees and their lack of work ethos. Considering the franchise’s record of underpaying young employees and that her issue was young people refusing to work for no pay, this was never going to go down well, and a furious backlash resulted in backtracking and much consumption of humble pie. But Brennan does have a point about young employees being overly demanding, entitled, impatient and a challenge to manage. In the clumsiest of ways, she was articulating a common lament of employers.

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  • Cheap milk is the Achilles heel of grocery chains

    • February 26, 2019
    • Neer Korn

    Let’s face it, perceptions of our two largest supermarket chains have never been enthusiastically positive. This is largely to do with resentment borne out of a duopoly having so much power and endless gripes about customer service, although these have diminished somewhat in recent times as store improvements have been made. The negative perceptions also have to do with their business practices and a sense that these huge corporations treat their suppliers, especially the little guys, very poorly.

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  • In time for the festive season – All about corporate giving

    • December 18, 2018
    • Neer Korn

    For our most recent study Doing Good: Guidelines for Corporate Giving we asked consumers to consider a brand or company, any will do, and write down anything they know about their corporate giving program. We then asked them to do a bit of research and Google their choice to learn more about them. The results were striking. Invariably they were all left pleasantly surprised and with a far better impression of their chosen company.

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