The Korn Group


latest blog posts by Neer Korn

  • Modern Motherhood: Attitudes of Australian mums of younger kids

    • December 19, 2016
    • Neer Korn

    Our latest study, Mums of Young Ones: Understanding Modern Motherhood looks at the attitudes, behaviour, stresses and joys of Australian mothers with young children. While much has changed when it comes to priorities and lifestyle, many things have not.

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  • How about a news outlet called Just the Good News?

    • November 8, 2016
    • Neer Korn

    We are drawn to bad news; we cannot help our morbid curiosity. News organisations know this all too well – bad news sells. But we don’t particularly like that aspect of ourselves. Images of devastation, war, accidents etc. are alluring, but we don’t feel good about ourselves for having seen them.

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  • Two issues where Australians and Americans diverge

    • October 28, 2016
    • Neer Korn

    While Australians will only reluctantly agree on it, their outlook, values and culture bears much that is similar to that of their US counterparts. Many of the shows they watch, music they listen to, books they read, movies they download and brands they love, are American. But the differences are also abundant and there are two issues in particular that leave Australians simply perplexed at their trans-Pacific allies – gun laws and the phenomena that is Donald Trump.

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  • The core issue Coles & Woolworths home brands neglected

    • July 13, 2016
    • Neer Korn

    For many decades Home brands had a clear story to tell. Its packaging, or more accurately lack there-of, is what it stood for. Black & gold, red & white, black & white all meant they were a much cheaper alternative to branded products. The assumption was that these products were cheap because money was not spent on fancy graphics, pictures and colour with the savings delivered to consumers. This made sense, especially for staples like sugar, salt and flour say, where quality differentiation was a non-issue.

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