The Korn Group

korngroup

Category Archives: Advertising

  • The addiction Australians readily admit to

    • May 17, 2016
    • Neer Korn

    Australians are seeking affirmation that they are needed, wanted, connected – that they are not indispensable or forgotten.

    Read the rest of this entry
    May

    17

  • The only thing preventing ethnic faces on commercial media is the media

    • May 12, 2016
    • Neer Korn

    When Waleed Ali said early in his Gold Logie acceptance speech “Do not adjust your sets. There’s nothing wrong with the picture,” he was being intentionally funny, but also bitingly accurate.

    Read the rest of this entry
    May

    12

  • When advertising irritates what’s the point?

    • August 17, 2015
    • Neer Korn

    If you were at a party and someone invaded your space by coming right up to your face, it’s fair to say you would be suitably annoyed. So why do some advertisers subject their potential customers to this kind of behaviour regularly. When advertising interrupts and disrupts it is not welcome. Instead of being associated with all the positive messages the advertising wishes to convey, it becomes about the annoyance. It becomes an exercise in anti-branding. Why do advertisers persist in doing this? That’s one of the questions posed in our latest study, Social Media & Digital Branding: Trends, Rights and Wrongs.

    Read the rest of this entry
    Aug

    17

  • Farewell Rhonda and Ketut: Australians Will Miss You

    • February 10, 2014
    • Neer Korn

    As their story unfolded in a series of commercials Australians engaged powerfully with the main characters Rhonda and Ketut. With the final instalment of their romance having now now aired Australians will miss them. For an advertising campaign that’s a powerful response.

    Read the rest of this entry
    Feb

    10