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Category Archives: Australia Day

  • Australia Day is about today (and has little to do with history)

    • January 22, 2018
    • Neer Korn

    A new label will soon become a familiar site in many supermarket aisles, informing consumers how Australian a product is. Consumers love the idea. Their appetite for supporting Australian growers and manufacturers has grown markedly these past few years. They may even be ready to put their money where their mouth is. So they are hopeful and enthusiastic about clear labelling that is easy to digest.

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    Jan

    22

  • Brands Welcome to Celebrate Australia Day

    • January 24, 2013
    • Neer Korn

    A journalist phoned last week to ask how Australians feel about brands joining in the Australia Day celebrations with advertising campaigns to suit. My reaction was enthusiastic; the more the merrier.

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    Jan

    24