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Category Archives: Australian Made

  • Nothing surprising about rise of Aldi

    • May 26, 2015
    • Neer Korn

    The major supermarket chains seem genuinely surprised that Aldi is competition that is to be taken seriously. It’s perplexing that they did not identify the rise of Aldi and its popularity among consumers earlier. The question is whether, having decided to actively counter the Aldi challenge, Coles and Woolworths understand the underlying drivers behind Aldi’s popularity. It goes well beyond paying less without compromising quality.

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    May

    26

  • We Think We Are Eating Healthier. But Are We?

    • March 24, 2014
    • Neer Korn

    Australian consumers firmly believe they have changed their eating behaviour for the better. They say they are paying greater attention to what they eat, reading product labels, seeking out foods with healthier ingredients and cutting down on those that are less nutritious. Their attitudes, however, do not match their actual consumption. Inherently people will overstate positive behaviours and understate negative ones. In other words, they want to believe they are getting healthier.

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    Mar

    24

  • A good time for ‘Australian made’

    • March 21, 2011
    • Neer Korn

    The campaign encouraging consumers to purchase Australian made products has been around for a while, with limited success. Recently, however, Australians have been tuning in to the message that buying Australian made is a good idea, but for reasons vastly different from those originally intended.

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    Mar

    21