The Korn Group


Category Archives: body image

  • How “fit” and “toned” became the new “thin”

    • December 9, 2013
    • Neer Korn

    The words “skinny” and “thin” are out of vogue. They are no longer deemed acceptable as aspirations and are viewed negatively. Other words have taken their place and are now commonly used. The goal today is to be “fit”, “toned” and “muscly.”

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  • Young men are muscle addicts

    • May 29, 2013
    • Neer Korn

    For many young men going to the gym on a daily basis is a norm. And it’s not fitness they are after but muscles. Their knowledge of protein shakes and supplements and what to take when in order to maximise their abs is extensive. It’s just not healthy anymore.For many of them the gym is a ritual among their peers.

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  • Women Become Happier With Age

    • April 2, 2012
    • Think Design

    The happiest women I speak to in my research are older women. Sitting around the table with a group of women in their 60s the conversation is always lively and upbeat. This is arguably the best stage of life for them. And far from retiring or slowing down there is a lot happening in their […]

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  • Watching your words around body image

    • March 26, 2012
    • Neer Korn

    Sitting in a room with kids, eight and nine year olds, and our conversation turns to body image. These are perfectly “normal” children, with different bodies, hair colour and builds. Yet regardless of what they look like they are very aware of their perceived imperfections. “My thighs are too big,” says one girl typifying the […]

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