The Korn Group


Category Archives: Boomers

  • Retirees maintain generosity while not being a “fryer”

    • November 6, 2014
    • Neer Korn

    There’s nothing Australians love to hate more than bludgers- those perceived to happily receive government benefits without making any effort to change their circumstances and contribute to society. At the same time we feel passionately for those in need and are adamant that it is Un-Australian not to offer a helping hand and take care of those without means and deserving. This was reinforced in our latest study Retirees: All Things Money where those in their late 60s and 70s expressed both opinions strongly, regardless of their own financial circumstances.

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  • Does Facebook hinder or enhance friendships?

    • September 3, 2012
    • Neer Korn

    It’s easy to lament the negative influence of Facebook. Especially so if you are in the older demographic and don’t have a real appreciation of how it works. The biggest complaint is that it has replaced face-to-face and even phone-to-phone friendships and therefore has an adverse effect on relationships. Speak to heavy users – the […]

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  • Women Become Happier With Age

    • April 2, 2012
    • Think Design

    The happiest women I speak to in my research are older women. Sitting around the table with a group of women in their 60s the conversation is always lively and upbeat. This is arguably the best stage of life for them. And far from retiring or slowing down there is a lot happening in their […]

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  • Boomer Health – From Warriors to Worriers

    • February 6, 2012
    • Neer Korn

    A decade ago, when in their mid-50s, the Boomers were adamantly rebellious about their health. Live hard even if it means you die a bit younger was their mantra. They were intent on ignoring their doctors’ instructions to curtail their lifestyle, and rather chose to enjoy life to the max.

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