The Korn Group


Category Archives: Gen X

  • Work/Life Balance Number One Issue for SINKS/DINKS

    • February 16, 2014
    • Neer Korn

    As part of our latest study (SINKS/DINKS Lifestyle) we conducted an exercise on priorities and aspirations. On a white board were listed around 40 key words and expressions. The group participants, all single and couples in their 20s & 30s and without children, were asked to write down the three which they felt were most relevant to their lives today. These included such things as health and wellbeing, travel, mortgage, debt, family and relationships to name a few. The one most commonly chosen was surprising. Despite none of them having kids, their most significant issue for was achieving work/life balance.

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  • Young men are muscle addicts

    • May 29, 2013
    • Neer Korn

    For many young men going to the gym on a daily basis is a norm. And it’s not fitness they are after but muscles. Their knowledge of protein shakes and supplements and what to take when in order to maximise their abs is extensive. It’s just not healthy anymore.For many of them the gym is a ritual among their peers.

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  • The Growing Values Divide

    • September 12, 2011
    • Neer Korn

    The Boomers once thought they were hip and cool. Mostly they still think they are. They were edgy, liberated and rebelled against their parents’ outmoded social mores and values. They spoke openly and behaved in ways their own parents would not have dreamt of. Their media was cutting edge. Their fashion and music were once […]

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