The Korn Group


Category Archives: Gen Y

  • Young men are muscle addicts

    • May 29, 2013
    • Neer Korn

    For many young men going to the gym on a daily basis is a norm. And it’s not fitness they are after but muscles. Their knowledge of protein shakes and supplements and what to take when in order to maximise their abs is extensive. It’s just not healthy anymore.For many of them the gym is a ritual among their peers.

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  • The Media is not a Parallel Universe

    • December 10, 2012
    • Neer Korn

    For young people the media is a parallel universe. Anything can be said or depicted and it’s okay. In fact, the more outlandish and inappropriate the better. It’s about pushing the boundaries of good taste as far as possible. And the more older people show their disgust, the better it is. That is until someone […]

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  • Brands Need a Reason For Being On Facebook

    • November 2, 2012
    • Think Design

    Several years ago, when Facebook was just gaining traction, I sat around a boardroom with a marketing team planning a campaign to reach young people. One senior person piped up at one point and insisted “we have to have a Facebook page,” to which everyone nodded in agreement. My response was less sanguine, in the […]

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  • Does Facebook hinder or enhance friendships?

    • September 3, 2012
    • Neer Korn

    It’s easy to lament the negative influence of Facebook. Especially so if you are in the older demographic and don’t have a real appreciation of how it works. The biggest complaint is that it has replaced face-to-face and even phone-to-phone friendships and therefore has an adverse effect on relationships. Speak to heavy users – the […]

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