The Korn Group


Category Archives: Home brands

  • The core issue Coles & Woolworths home brands neglected

    • July 13, 2016
    • Neer Korn

    For many decades Home brands had a clear story to tell. Its packaging, or more accurately lack there-of, is what it stood for. Black & gold, red & white, black & white all meant they were a much cheaper alternative to branded products. The assumption was that these products were cheap because money was not spent on fancy graphics, pictures and colour with the savings delivered to consumers. This made sense, especially for staples like sugar, salt and flour say, where quality differentiation was a non-issue.

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  • A growing love affair with Private Label

    • August 8, 2012
    • Neer Korn

    It hasn’t been love at first sight for consumers and Private Labels. Rather it’s been a slow courtship with consumers showing cautious interest as they try and work out just who and what these new entrants to the marketplace are about and how they might fit into the shopping experience. But with such overwhelming presence […]

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  • Home Brands Hitting the Mark

    • December 1, 2011
    • Neer Korn

    While Australian consumers lament the removal of some favourite brands from supermarket shelves and are displeased with the major grocery chains for doing so, they are also rapidly adopting the home brand offerings which have taken their place. It has taken some time for home brands to gain traction, but slowly and steadily, by experimenting […]

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