The Korn Group


Category Archives: Media fragmentation

  • Watching television has become shameful

    • January 28, 2014
    • Neer Korn

    Ask people about their favourite television advertisements and increasingly the response is: “I don’t watch much TV anymore.” Mention a particularly popular ad, however, and chances are they’ve all seen it more than once. Australians don’t like to admit they watch television and will readily understate how much they do. It seems to have become shameful.

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  • Media fragmentation and the decline of water-cooler television

    • August 3, 2011
    • Neer Korn

    With most of my studies I tend to ask about favourite television programs, to see what’s broadly popular and, more interestingly, to gauge why. It has always been the case that a few programs would stand out. These would be mentioned often and by many people. They were fodder for the “water cooler” conversation at […]

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