The Korn Group


Category Archives: Media

  • A tale of two labels: Australian Made Vs Health Star Rating

    • August 2, 2017
    • Neer Korn

    A new label will soon become a familiar site in many supermarket aisles, informing consumers how Australian a product is. Consumers love the idea. Their appetite for supporting Australian growers and manufacturers has grown markedly these past few years. They may even be ready to put their money where their mouth is. So they are hopeful and enthusiastic about clear labelling that is easy to digest.

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  • We need to talk about Formula

    • May 9, 2017
    • Neer Korn

    The majority of mums would like to breast feed their newborns. After all everyone, including doctors and nurses, tells them that breast is best. But what happens to those mums who simply can’t breastfeed, for whom due to any number of medical reasons simply cannot or find it too painful to breast feed? Nobody seems to want to talk to them about formula.

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  • Farewell Rhonda and Ketut: Australians Will Miss You

    • February 10, 2014
    • Neer Korn

    As their story unfolded in a series of commercials Australians engaged powerfully with the main characters Rhonda and Ketut. With the final instalment of their romance having now now aired Australians will miss them. For an advertising campaign that’s a powerful response.

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  • Watching television has become shameful

    • January 28, 2014
    • Neer Korn

    Ask people about their favourite television advertisements and increasingly the response is: “I don’t watch much TV anymore.” Mention a particularly popular ad, however, and chances are they’ve all seen it more than once. Australians don’t like to admit they watch television and will readily understate how much they do. It seems to have become shameful.

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