The Korn Group


Category Archives: Media

  • Farewell Rhonda and Ketut: Australians Will Miss You

    • February 10, 2014
    • Neer Korn

    As their story unfolded in a series of commercials Australians engaged powerfully with the main characters Rhonda and Ketut. With the final instalment of their romance having now now aired Australians will miss them. For an advertising campaign that’s a powerful response.

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  • Watching television has become shameful

    • January 28, 2014
    • Neer Korn

    Ask people about their favourite television advertisements and increasingly the response is: “I don’t watch much TV anymore.” Mention a particularly popular ad, however, and chances are they’ve all seen it more than once. Australians don’t like to admit they watch television and will readily understate how much they do. It seems to have become shameful.

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  • Young men are muscle addicts

    • May 29, 2013
    • Neer Korn

    For many young men going to the gym on a daily basis is a norm. And it’s not fitness they are after but muscles. Their knowledge of protein shakes and supplements and what to take when in order to maximise their abs is extensive. It’s just not healthy anymore.For many of them the gym is a ritual among their peers.

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  • Tune out, turn off and drop out (at least for short while)

    • March 26, 2013
    • Think Design

    For many trends there is often a counter trend. Such is the case with the subject of the last post about our addiction to mobile devices and always being connected. Increasingly we seek the exact opposite – to be free from being constantly available to others. The emerging trend is to find times where we […]

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