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Category Archives: Negative advertising

  • An Optimistic 2013 is Just too Optimistic

    • January 14, 2013
    • Neer Korn

    Content, relaxed and comfortable would not be the best words to describe the outlook of Australians in 2012. And it looks like this year will be even worse. It won’t be until 2014 that the tide will turn.

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    Jan

    14

  • Jones Faces Social Media’s Coming of Age

    • October 10, 2012
    • Neer Korn

    Public reaction to Alan Jones’s recent comments should have dissipated by now. Yet the issue has taken on a life force of its own. It’s become about far more than Jones. The public now has the inclination to shout and the tools with which to do so powerfully.

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    Oct

    10

  • The Glass Half Full – Maintaining perspective

    • February 27, 2012
    • Neer Korn

    This particular gentleman was in his early 60s, very well spoken and immaculately dressed. We were discussing the global financial crises and impact on the lives of this group of pre-retirees. Sharing his own story he revealed that he is severely in debt. Diagnosed with a brain aneurism and without private health insurance his financial […]

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    Feb

    27

  • Negative advertising works but there’s a price to pay

    • February 28, 2011
    • Neer Korn

    If you have ever watched American television you may have noticed the number of negative based advertising, which espouse one brand by deriding others. Australian advertisers have long known that such a strategy would not be popular with a local audience. It’s what you might call un-Australian. Putting someone else down to advance your own […]

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    Feb

    28