The Korn Group


Category Archives: Nostalgia

  • Australians are supposed to be happy

    • February 8, 2016
    • Neer Korn

    Australians believe that living in this great country, with all its blessings, it makes no sense to be anything other than happy. Being happy is, in fact, a status symbol in Australia today and so too is the imperative to project a content self to the world at large.

    Read the rest of this entry


  • Our favourite possessions are not the most expensive ones

    • April 16, 2012
    • Think Design

    Much to their chagrin young Australians are often portrayed as overly-materialistic. We think of them as always buying the latest and greatest. That their priorities are about living for today and enjoying their earnings rather than being bogged down with planning and saving for the future.

    Read the rest of this entry


  • Nostalgia starts young

    • January 23, 2011
    • Neer Korn

    In the most recent study by The Korn Group, The Truth About Teens and Tweens, 15 year olds were highly nostalgic. One area of discussion was aspects of their lives that they do not share with their friends. While various answers were given one common response was their affection for children’s television and brands. This […]

    Read the rest of this entry