The Korn Group


Category Archives: Politics

  • In time for the festive season – All about corporate giving

    • December 18, 2018
    • Neer Korn

    For our most recent study Doing Good: Guidelines for Corporate Giving we asked consumers to consider a brand or company, any will do, and write down anything they know about their corporate giving program. We then asked them to do a bit of research and Google their choice to learn more about them. The results were striking. Invariably they were all left pleasantly surprised and with a far better impression of their chosen company.

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  • Is the ABC Biased? We asked Australians and the results may surprise you

    • October 30, 2018
    • Neer Korn

    For some years now there has been a consensus amongst those holding conservative views that the ABC is biased towards the left. They regard this to be an undeniable fact, certain that their views and perspective are grossly under represented and those of the left the prevailing ones. In researching our Who Can You Trust? Edition we asked Australians public from all walks of life, ages and geographical spread how they feel about the ABC and whether they believe it is, indeed, biased. Their answers were varied and quite surprising.

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  • Five reasons we wish were more like New Zealand

    • June 27, 2018
    • Neer Korn

    For our recent study, The Who We Are Edition – Exploring Australian Identity, we asked Australians how they would describe our lifestyle to someone overseas. Their top two responses were somewhat correlated. Their most common answer, and one contrary to much of what they hear and read in the media and public debate, is that we all get along so well despite our ethnic diversity, and that we are so unlike many other nations that are filled with division and strife. And their second most frequent response? That we are a nation of fundamentally nice people with a reputation globally as being good citizens.

    But of late Australians have been feeling that we are not living up to the standard we set ourselves and have diminished those very qualities that invoke our national pride. New Zealand by contrast, a country we regard with the fondness afforded a sibling, is perceived to be way ahead of us in several areas.

    This became clear in a follow up question in that same study where we asked what they define to be unAustralian or contrary to our ethos and identity or even shameful. Many of their answers elicited just how differently they perceive New Zealand to be.

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  • A tale of two labels: Australian Made Vs Health Star Rating

    • August 2, 2017
    • Neer Korn

    A new label will soon become a familiar site in many supermarket aisles, informing consumers how Australian a product is. Consumers love the idea. Their appetite for supporting Australian growers and manufacturers has grown markedly these past few years. They may even be ready to put their money where their mouth is. So they are hopeful and enthusiastic about clear labelling that is easy to digest.

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