The Korn Group


Category Archives: Shopping

  • The core issue Coles & Woolworths home brands neglected

    • July 13, 2016
    • Neer Korn

    For many decades Home brands had a clear story to tell. Its packaging, or more accurately lack there-of, is what it stood for. Black & gold, red & white, black & white all meant they were a much cheaper alternative to branded products. The assumption was that these products were cheap because money was not spent on fancy graphics, pictures and colour with the savings delivered to consumers. This made sense, especially for staples like sugar, salt and flour say, where quality differentiation was a non-issue.

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  • Nothing surprising about rise of Aldi

    • May 26, 2015
    • Neer Korn

    The major supermarket chains seem genuinely surprised that Aldi is competition that is to be taken seriously. It’s perplexing that they did not identify the rise of Aldi and its popularity among consumers earlier. The question is whether, having decided to actively counter the Aldi challenge, Coles and Woolworths understand the underlying drivers behind Aldi’s popularity. It goes well beyond paying less without compromising quality.

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  • Living on a pension is living on egg shells

    • November 27, 2014
    • Neer Korn

    Waiting for the local branch of my bank to open I stood behind two older ladies talking animatedly. Theirs was a nervous energy. In a few moments they will find out whether it’s going to be a good day or not, depending on whether their fortnightly pension has been deposited into their accounts. Otherwise they will leave with empty purses and eagerly returning the following morning.

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  • We Think We Are Eating Healthier. But Are We?

    • March 24, 2014
    • Neer Korn

    Australian consumers firmly believe they have changed their eating behaviour for the better. They say they are paying greater attention to what they eat, reading product labels, seeking out foods with healthier ingredients and cutting down on those that are less nutritious. Their attitudes, however, do not match their actual consumption. Inherently people will overstate positive behaviours and understate negative ones. In other words, they want to believe they are getting healthier.

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