The Korn Group


Category Archives: Television

  • MAFS could have been great television

    • April 9, 2019
    • Neer Korn

    There’s no question that MAFS, with ratings wins and a proliferation of social media comments, has been a prominent topic around the water-cooler (if we still congregated around water coolers). With such intense interest the producers could have taken the show in one of two directions, as an informative and positive show about modern love and navigating issues most people have encountered in one relationship or another. Or, as they did with gusto, choose the low road and appeal to the audience’s worst instincts.

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  • The only thing preventing ethnic faces on commercial media is the media

    • May 12, 2016
    • Neer Korn

    When Waleed Ali said early in his Gold Logie acceptance speech “Do not adjust your sets. There’s nothing wrong with the picture,” he was being intentionally funny, but also bitingly accurate.

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  • Farewell Rhonda and Ketut: Australians Will Miss You

    • February 10, 2014
    • Neer Korn

    As their story unfolded in a series of commercials Australians engaged powerfully with the main characters Rhonda and Ketut. With the final instalment of their romance having now now aired Australians will miss them. For an advertising campaign that’s a powerful response.

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  • Watching television has become shameful

    • January 28, 2014
    • Neer Korn

    Ask people about their favourite television advertisements and increasingly the response is: “I don’t watch much TV anymore.” Mention a particularly popular ad, however, and chances are they’ve all seen it more than once. Australians don’t like to admit they watch television and will readily understate how much they do. It seems to have become shameful.

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