The Korn Group


Category Archives: Trust

  • A tale of two labels: Australian Made Vs Health Star Rating

    • August 2, 2017
    • Neer Korn

    A new label will soon become a familiar site in many supermarket aisles, informing consumers how Australian a product is. Consumers love the idea. Their appetite for supporting Australian growers and manufacturers has grown markedly these past few years. They may even be ready to put their money where their mouth is. So they are hopeful and enthusiastic about clear labelling that is easy to digest.

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  • Hugh Jackman personifies the ideal modern Australian male

    • May 17, 2013
    • Neer Korn

    As part of our latest study The Modern Male we asked Australian men who best personifies the ideal man and it is Hugh Jackman’s name that was mentioned most often. Jackman possesses the qualities they admire most – he ticks a lot of boxes!

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  • Traffic Light Labelling Would Have Met Consumer Needs

    • December 8, 2011
    • Neer Korn

    Consumers are confused. So many claims abound on food products that knowing what is good, better or indifferent is a complex task. And when shopping, time is of essence. Analysing each product, the claims it makes and the ingredient list is taxing. So a short cut like traffic lights would have been most welcome. There […]

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  • What was the pharmacy guild thinking?

    • October 4, 2011
    • Neer Korn

    Well, we know what they were thinking – more sales and more profits. It seems they have entered into an arrangement with Blackmores, manufacturer of dietary supplements, whereby they will promote their products at point-of-sale. This has been compared by some to the upselling practices of fast food outlets. This arrangement acts to destroy one […]

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