The Korn Group


Category Archives: Values

  • Hugh Jackman personifies the ideal modern Australian male

    • May 17, 2013
    • Neer Korn

    As part of our latest study The Modern Male we asked Australian men who best personifies the ideal man and it is Hugh Jackman’s name that was mentioned most often. Jackman possesses the qualities they admire most – he ticks a lot of boxes!

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  • An Optimistic 2013 is Just too Optimistic

    • January 14, 2013
    • Neer Korn

    Content, relaxed and comfortable would not be the best words to describe the outlook of Australians in 2012. And it looks like this year will be even worse. It won’t be until 2014 that the tide will turn.

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  • Jones Faces Social Media’s Coming of Age

    • October 10, 2012
    • Neer Korn

    Public reaction to Alan Jones’s recent comments should have dissipated by now. Yet the issue has taken on a life force of its own. It’s become about far more than Jones. The public now has the inclination to shout and the tools with which to do so powerfully.

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  • Complaining About Ads Can Increase Their Appeal

    • December 15, 2011
    • Neer Korn

    The complained about ad was for a cake mix. It featured two girls in the playground eating lunch side by side. The one asks what the other is biting into and she tells her it’s a bakery treat. The first then launches into a diatribe about her perfect mum who bakes everything herself from scratch. […]

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