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Category Archives: Values

  • Jones Faces Social Media’s Coming of Age

    • October 10, 2012
    • Neer Korn

    Public reaction to Alan Jones’s recent comments should have dissipated by now. Yet the issue has taken on a life force of its own. It’s become about far more than Jones. The public now has the inclination to shout and the tools with which to do so powerfully.

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    Oct

    10

  • Complaining About Ads Can Increase Their Appeal

    • December 15, 2011
    • Neer Korn

    The complained about ad was for a cake mix. It featured two girls in the playground eating lunch side by side. The one asks what the other is biting into and she tells her it’s a bakery treat. The first then launches into a diatribe about her perfect mum who bakes everything herself from scratch. […]

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    Dec

    15

  • The art of selfish giving

    • October 21, 2011
    • Neer Korn

    Young Australians are determined that they are generous, giving and civic minded. They recognise that the rest of society views them as selfish and self-absorbed and are resentful of such perceptions. It is an inherently unfair label and very far from the truth as they see it.

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    Oct

    21

  • The Growing Values Divide

    • September 12, 2011
    • Neer Korn

    The Boomers once thought they were hip and cool. Mostly they still think they are. They were edgy, liberated and rebelled against their parents’ outmoded social mores and values. They spoke openly and behaved in ways their own parents would not have dreamt of. Their media was cutting edge. Their fashion and music were once […]

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    Sep

    12