A journey into the Australian psyche
A new book by social researcher Neer Korn
How do Australians view themselves, Australian society and the world around them?
Read this book and you’re often likely to nod along, thinking ‘that’s me’ or ‘that’s my life’ yet, in parts, you may also shake your head in disagreement. She’ll be right holds a mirror up to Australian society, providing a reflection of who we are as a nation and how we feel about life issues.
Many of the pillars of Australian identity are decades old – and sometimes they’ve been around for a couple of centuries. Ideas and attitudes are reflected in expressions such as ‘she’ll be right’, ‘no worries’, ‘larrikin’ and ‘fair go’, which are known to all. She’ll be right explores their relevance today, along with our other character and national traits.
Based on countless interviews with Australians of all ages, places and lifestyles, Neer Korn explores attitudes to wealth, health, media, screens, happiness, health, finances, family, lifestyle and many other areas.
About Neer Korn
Neer Korn is a director of The Korn Group. Prior to that he was a founder and director of Heartbeat Trends. For a decade and a half he has been speaking with, interviewing and observing Australian life. He has produced over 100 large-scale reports on Australian society with people of all ages.
He consults to a who’s who of Australian blue chip companies and organisations on social and consumer research and trends, and is a popular speaker at conferences on social issues.